Enterprise
Tealive moves into Asean market
Behonce Beh | 01 Dec 2017 00:30
Though a predominant coffee market, Vietnam's young consumers are opening up to global tea offerings

It has been over 10 months since Loob Holding Sdn Bhd transitioned from a franchise to a principal brand when Taiwanese firm La Kaffa terminated it as the master franchisee of Chatime in Malaysia.

Having launched its own tea brand Tealive just weeks after the termination, the group managed to weather volatile market conditions domestically and abroad.

Its CEO Bryan Loo says the change in its business model was an important lesson and undergirds Tealive’s overseas expansion.