Focus View
Reveal KPIs of promotion agencies
FocusM team | 06 Apr 2018 00:30
Malaysia’s export of halal products to Japan grew 49.7% to reach RM2.82 bil while exports to the United Arab Emirates rose over 60% to reach RM875.8 mil, according to Malaysian External Trade Development Corp (Matrade).

Much of the credit for this impressive performance goes to the Halal Industry Development Corp and Ministry of International Trade and Industry (MITI). This improvement in halal trade shines the spotlight on the performance of various government trade and promotion agencies. 
 
Truth be told, most Malaysians don’t hear about these promotion agencies unless there is an event requiring VIPs to launch it. But what exactly are these agencies doing and how much is spent annually to cover their operational costs? What are their returns? 

Since these promotion agencies are funded by taxpayers’ money, shouldn’t they be more transparent on their performance and key performance indicators (KPIs)?

For instance, there isn’t much information on Bioeconomy Corp or Talent Corp’s annual KPI. While there is some information on their ultimate targets, reason for existence and even detailed information on their logo rationale, it is strange that these agencies do not reveal their annual targets or how their performance is measured. 

There is also little information on how much is being spent annually to maintain Bioeconomy or Talent Corp’s operations.

Nevertheless, the former has done well by including its annual performance report on its website. But the same can’t be said for most other promotion agencies. With the regional and global economies facing further headwinds, isn’t it time to review the performance of these agencies? After all, most of them are led by corporate leaders who are familiar with the need for KPIs. 

Is revealing their KPIs too much to ask? 

Nevertheless, the former has done well by including its annual performance report on its website. But the same can’t be said for most other promotional agencies.

With the regional and global economies facing further headwinds, isn’t it time to review the performance of these agencies? After all, most of these agencies are led by corporate leaders who are familiar with the need for KPIs.

Is revealing their KPIs too much to ask?

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