Shopping smart in the virtual world
Lim Siew May | 11 Aug 2017 00:30
Online shopping is more convenient and typically cheaper than buying from a brick-and-mortar store. Hence, it is no wonder that Malaysians are spending more than ever on e-commerce platforms.

iPay88, which manages some 70% of online payment gateway systems in Malaysia, observes that the number of online transactions surged by 161% last year over the previous year, rising from 14.6 million transactions in 2015 to 38.2 million.

As online shopping becomes more popular, it pays to learn how to shop smart in the virtual world – be it buying genuine and quality products, as well as getting the best value for your hard-earned money. Three e-commerce players and an avid shopper share how consumers can become savvier when shopping in the virtual world.

One of the key concerns of any online shopper is that the product you are acquiring may not be authentic. To mitigate this risk, start by conducting simple due diligence on the seller you are about to buy from. This would include reading previous customers’ comments and checking their store ratings.

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