Indulgence
Hot and Toasty
Grace Lim 
Kam heong chicken sandwich
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So, what’s in a name? For the folks behind Good Blue Men, it is more than just words plastered on a signboard. Good Blue Men is a literal translation of the Cantonese term for “good men” (hou nam yan).

“It serves as a reminder to us to become better at what we do,” says Shum E Yern, one of the three partners of Good Blue Men in Section 17, Petaling Jaya, which opened in August. Shum, 25, is the man behind the coffee bar and also supervises frontline operations.

Shum came from an IT background but split his time with other odd jobs, including being a part-time barista for three years. He reveals that for two years, an investor had been trying to persuade him to venture into the F&B business together but he kept turning him down.

“While I had a lot of ideas, I wasn’t ready to make it happen. Finally, I gave in – if not now, then when?” he muses. He only knew that he wanted to do something unique, and thought of serving sandwiches.

Shum (left) makes the coffee while Fong supervises the kitchen

The next step was to figure out how to make the sandwiches different from other sandwich bars in town. “When people think of fresh sandwiches, more often than not, chains like Subway come to mind. In Western cafés and eateries, they have the basic choices like the Club Sandwich,” he says.

Shum noticed how in Malaysia, comfort food was often served hot, like a plate of char kuay teow. So, he decided to try making hot Asian sandwiches. “I began experimenting with Ryan Fong, the partner who heads the kitchen. Together, we came up with concepts for the sandwich fillings – in fact, some of these ideas were the ones I had been working on three years ago at home,” he explains.

Shum and Fong came up with four signature hot sandwiches – kam heong chicken, beef pineapple, achar chicken and cheezy meltdown. All the breads are made in their kitchen.

“I think it’s safe to say that we’re the first one to do kam heong chicken sandwich,” he smiles. “We smother the chicken breast with a homemade kam heong sauce of 13 herbs and spices, and top it with arugula and Japanese cucumber.” Like the kam heong chicken, this is a hearty tasty treat.

We also love the achar chicken, which is tangy and savoury with a rather refreshing inclusion of caramelised pineapple in spices.

While the sandwiches are the specialities here, there is also a selection of pastas and rice bowls with eggs done sunny side up or onsen style.

The only beverage you should order here is the coffee, with beans sourced from a local roaster. One of the highlights is the Rusty Latte served with no ice or sugar. There are also two types of cold brew: a strong, cold, black coffee brewed for 12 hours, and a coffee that is brewed with brown sugar and milk for six hours.

If tea is more your, erm, cup of tea, try the rather interesting Matcha Tiramisu Shake. It is like tiramisu in a glass – sweet, frothy, creamy and aromatic.

Great sandwiches and awesome brews – this is just the place to chase the blues away.

Good Blue Men
AG-01, Ground Floor,
Block A, Happy Mansion,
Jalan 17/13, Seksyen 17,
47301 Petaling Jaya, Selangor
Tel: +603 7499 7394
www.facebook.com/goodbluemen/



This article first appeared in Focus Malaysia Issue 257.