10 Questions With Patricia Knudsen
Evanna Ramly 
Patricia Knudsen wearing the TAG Heuer Aquaracer.

FOCUS LIFE: Tell us about your new role as a Friend of TAG Heuer.

PATRICIA KNUDSEN: I can’t reveal too much. All I can say is that I’m just so excited and so humbled that the Swiss brand would choose me to represent it here. I know that we’re going to build a strong and great relationship as the people are lovely. It’s exciting to see what’s to come so stay tuned!


What do you love most about the brand?

How it champions being versatile and timeless in the fields of sports, music, art and lifestyle. My entire life, I’ve always been a crazy sporty person and love anything that gets my adrenaline going. I love extreme sports, music and being creative so TAG Heuer really speaks to me in every way.


What values do you and TAG Heuer share?

Boldness, strength, non-conformism, reliability and, of course, not cracking under pressure.


Which are your favourite timepieces?

I really have such a hard time picking watches whenever I walk into the TAG Heuer store. Right now I’m wearing the Carrera, which is just so simple, elegant and chic. I’ve also been looking at the Aquaracer. I’m still learning a lot more about watches.


Gem-set or unadorned?



Calendar or chronograph?



What are your earliest memories of watches?

A cool piece that could light up – I can’t even remember how old I was! My mum really loves watches so she has always had the most beautiful timepieces laying around.


Why should women invest in a good watch?

(A good watch) is timeless and you can even keep it as an heirloom. It’s just so crazy to see all the hard work and detail that go into watchmaking, almost like having a car on your wrist, and to carry it with pride and class.


What watch would you get for your one-and-a-half-year-old daughter, Sophia?

Obviously, TAG Heuer to match her mother!


Apart from your baby food company, Hygge Babies, what else are you working on this year?

I want to get back into teaching the Xtend Barre workout and do something more with personal fitness and food. There are so many plans ahead that I can’t wait to see what else I can accomplish. Having Sophia is the best thing that has ever happened in my life, but also the hardest. I suddenly have so many fears and worries, plus I want to make sure she has a good upbringing and that I’m the person she looks up to. It’s such a challenge, but I’m doing my best and learning along the way.

This article first appeared in Focus Malaysia Issue 279.