Changing tactics to draw property buyers
Joseph Wong | 16 Jun 2017 00:30
THE latest terminology adopted by property players, particularly those involved in sales, is guerrilla marketing, a more targeted tactic to boost the number of transactions.

The deployment of such tactic in the current environment is practical as it hinges on more precise data.

“It is a marketing tactic in which a company uses surprise and/or unconventional interactions to promote a product or service,” says property investor, speaker and author Ahyat Ishak.

“Guerrilla marketing is different from traditional marketing in that it often relies on personal interaction and has a smaller budget, and it focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than on widespread media campaigns,” he tells FocusM.