2018: A year of business stabilisation for BAT
Focus Malaysia 19 Apr 2019 13:02

Malaysia’s leading legal tobacco company, British American Tobacco (Malaysia) Berhad (BAT Malaysia or the Company), today held its 58 th Annual General Meeting to announce its financial performance for 2018. The results showed a stabilising business performance despite a continuously changing and challenging environment for the legal industry.

Full-year 2018 financial highlights:
 Net Dividend: 155 sen per share;
 Revenue declined by 3.2% in 2018 when compared to the same period of last year with 1.6% of the decline attributed to the absence of contract manufacturing revenue following the closure of Virginia Park factory and the remaining 1.6% as a result of volume contraction;
 Operating expenses were at 4.5% (RM13 million) lower than the same period last year, attributed to overhead savings from cost base transformation initiatives the Company has undertaken;
 Profit from Operations registered a decline of 2.2% and Profit after Tax registered a decline of 4.9% when compared to the previous year. The reduction was mainly led by legal market contraction but partly offset by strong portfolio mix and cost efficiencies;
 Volume: legal tobacco still declined in 2018 at 4.6% with total illegal cigarettes incidence maintaining at around 60%. A strong performance in a pressurised market (as a result of high illegal trade) after two years of double-digit decline. As a result, a strong portfolio led by the Group’s premium led platform strategy increased value share by 1.1%.

Stabilised business on the back of strategic investments and operations
For BAT Malaysia, 2018 marks the first full year of operations at its new headquarters in Guoco Tower. The transition from Virginia Park saw the Company embrace the implementation of a new business model from production to import and begin to capitalise on the benefits of a new supply chain model. This allowed the Company to make strategic investments to strengthen its talent, brand and commercial capabilities.

Illegal cigarette trade continues to challenge legal industry
With the illegal cigarette trade having a majority market share at around 60%, Malaysia has gained the dubious reputation of being the world’s number one consumer of illegal cigarettes according to the Illicit Cigarette Study (ICS) 2018 Report by Nielsen. This shines a spotlight that the issue of the illegal cigarette trade is a national and complex matter which requires all affected stakeholders to do their part.

Erik Stoel, Managing Director for BAT Malaysia said: “It is not acceptable that 60% of the market is made up of illegal cigarettes as these players do not and will not comply to any form of excise and tobacco control regulation. This remains a big concern for the business and deserves immediate and higher attention by the Government. Better legislation has been put into place in the form of stricter penalties which now needs to be capitalised on.

“While it is encouraging that the Government has publicly stated its intention to fight the illegal cigarette trade and recover RM1 billion in excise duty lost to illegal trade, it is critical that continuous and intensified enforcement actions by Royal Malaysian Customs in tandem with the other law enforcement agencies are maintained.

“Besides increased and vigorous enforcement actions, another key driver of the illegal cigarette trade is affordability. Therefore, consideration also needs to be given by regulators to develop a solution that will allow consumers to move away from illegal cigarettes.

“As a proactive corporate citizen, now is not a time to standby, stay idle and wait for the effect of the Government’s increased measures to contain and stop the growth of illegal cigarette trade to take place. As a legal company we are working hard to consider potential solutions and will do everything we rightfully can to complement the Government’s efforts in addressing this issue.

“We also believe that we need to drive a higher awareness of the issue of the illegal cigarette trade across the different sectors of the Government and the public. We believe strongly in the adage that knowledge is power and to that effect we made public the findings of the Illicit Cigarette Study (ICS) 2018 Report by Nielsen.

“If we can get more Malaysians to understand that the illegal cigarette trade has economic and social impact on the country, we are confident that in the long run, everyone would stand to gain – whether through recovering taxable revenue that could be invested in the development of the country and its people or through increased job opportunities in the legal industry.”

More information on British American Tobacco Malaysia’s financial results and the ICS 2018 Report by Nielsen can be found at

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