Flower Chimp secured RM6 Million Funding
Focus Malaysia 15 Aug 2018 13:57
“Say it with flowers!” Creating moments of love by sending flowers to your loved ones has gotten so much easier as the flower delivery industry booms with the growth of e-commerce worldwide. Imagine selecting your favourite bouquet and arranging for delivery as simple as a few clicks away.
From birthday bouquets to congratulatory flower stands, special messages on Valentine’s and Mothers’ Day, Flower Chimp caters to all your blooming needs from as low as MYR89. Ahead of its competitors, Flower Chimp offers a nationwide network which covers more than 80 districts across Malaysia, including in Sabah and Sarawak. Such wide coverage makes the platform the preferred online florist among consumers who enjoy further benefits with its free delivery on all orders at no minimum spend. Consumers can also arrange for the same day delivery for any orders made before 1 pm to surprise their loved ones.
“Despite being a new player in the flower delivery business, Flower Chimp has grown into a household name in this industry. In less than two years, we became the No 1 choice in the online flower delivery service in Malaysia, Indonesia and the Philippines recording five (5) times growth compared to last year,” said Maximilian Lotz, Founder of Flower Chimp.
Following its promising performance in the online florist service, Flower Chimp has recently secured an investment of MYR 6 million from its investors including Asia Venture Group (AVG), a private company that sees the promising potential Flower Chimp offers through its unique business model and marketing strategies. The same company has also invested in iMoney, Happy Fresh and iPrice. “We aim to expand our reach to a new market in Singapore by the second half of August 2018, and other countries in Southeast Asia including Vietnam, Thailand and Hong Kong by 2019,” Lotz added.
Self-taught in the flower business, Lotz and partner/Chief Operating Officer, Niklas Frassa plan to utilize the funds received to strengthen their footprint in Indonesia and the Philippines and improve their technical infrastructure to offer better benefits to their customers with smart features including live order tracking. “At the same time, we conduct our market research to come up with new products and promotions regularly to entice our customers to return to find what they are looking for,” said Frassa.
Elaborating further, Frassa said, “With the power of online marketing and social media, we aim to enhance our branding and become the top-of-mind for our customers to look forward to as they become more tech-savvy every day. We are confident that in the next twelve (12) months; from Q4 2018 to Q4 2019, Flower Chimp will grow three (3) times over with contributions from all four major markets namely Malaysia, Singapore, Indonesia and the Philippines”.