KFC expands its drive-thru in edusphere, Cyberjaya
Focus Malaysia 19 Feb 2019 22:10
Signed and sealed
QSR Brands (M) Holdings Bhd, the operator of more than 820 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia continues to embark on its strategic expansion drive, this time bringing Finger Lickin’ Good enjoyment and quick service dining convenience to education city development – edusphere Cyberjaya.
QSR Brands through its wholly owned subsidiary company, QSR Stores Sdn Bhd (QSR Stores) today entered into a strategic partnership with renowned education city developer, HCK Capital Group Bhd (HCK Group) through its subsidiary Aspen Entity Sdn Bhd (Aspen Entity) to open the first ever KFC drive-thru restaurant in Cyberjaya.
A memorandum of agreement (MOA) was signed between Datuk Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Dr Dennis Ling, Executive Director of Aspen Entity at the edusphere sales gallery to mark the inauguration of the collaborative project.
Also present during the signing ceremony were Tan Sri Dr R Palan (Executive Chairman of SMRT Holdings Bhd), Tan Sri Clement Hii (Executive Chairman of HCK Capital Group Bhd) and Datuk Wira Vincent Lye (Director of Aspen Entity) as well as board of directors of the HCK Group.
Edusphere is a mixed development located on 24 acres of freehold land. It is one of the four education cities developed by the HCK Group. Edusphere embodies the “Stay, Shop, Study” concept which leverages on its synergy of residential, commercial and education components to add value to its properties.
Expected to open its doors for business by the first quarter of 2021, the new KFC drive-thru restaurant is projected to boost footfall in the development, provide greater food and beverage options and daily convenience to not only the students of Cyberjaya University of Medical Sciences (CUCMS) but also to the future residents in edusphere.
“We are always on the lookout for good partners and avenues to add value to our developments. In all of HCK’s developments, we are very mindful of the footfall and traffic as it means the success of the development. Thus, we create education cities with traffic from the students and surrounding amenities. With KFC coming in as our partner, it further enhances the traffic by bringing in footfall from surrounding officies,” says Hii.
Signed and sealed: Aspen Entity Sdn Bhd Director Dr Dennis Ling (second from left) shaking hands with QSR Brands (M) Holdings Bhd Managing Director Datuk Seri Mohamed Azahari Mohamed Kamil (third from left) after the signing of the MOA, witnessed by QSR Brands Restaurants Division CEO Merrill Pereyra (far left) and HCK Capital Group Bhd Properties Division CEO Foong Peng Yew.