Pasar Segar: The Fresh Market is launched!
Focus Malaysia 01 Jul 2019 16:00
Pasar Segar | The Fresh Market, an online fresh marketplace officially launches in Malaysia to enable busy families to have easy access to fresh food produce that is of high quality, safe and hygienically handled. The platform buys and prepares the freshest goods at affordable prices and delivers the order on the same day, ensuring high quality freshness so that consumers can eat healthier.

As Malaysians are picking up on global health trends and are becoming more interested in their health and wellness, consumers are expected to increase their need for fresh, local and naturally sourced foods. However, most consumers do not have easy access and are unaware of the origins of the fresh produce and its real freshness when buying daily.

Understanding this major gap in the food supply chain, Pasar Segar was formed with the intention to provide easy access to everyone in Malaysia, to get the freshest produce, cleaned, cut, sanitised and hygienically packed. The orders are delivered directly to their homes or offices which is a solution for busy mothers or housewives everyday.

“All Pasar Segar’s orders are only purchased on the day of delivery, directly from our boats and partnered local farms to ensure that every item is fresh for consumption for our customers. Customers would need to place the order a minimum of two days in advance, then choose their preferred date and time and the goods will be delivered right to their doorsteps.” said Founder and Managing Director of Pasar Segar, Scott Abdullah.

On top of the daily offerings, the platform also mimics the experience of buying seafood and poultry at the market where price negotiations are common practices. Pasar Segar platform offers value deals, crazy offers and catch of the day to ensure consumers get the best in every order.

“We want to give the same experience of buying goods directly from the market via the platform. The other platforms usually go with weightage per order but at Pasar Segar, we allow customers to go by pieces per order which is a more convenient choice based on their cooking needs” added Scott.

Aligning Pasar Segar’s vision of improving lives and ensuring that everyone has access to fresh and healthy food every day, the platform is embarking on a Corporate Social Responsibility (CSR) program together with a non-profit organisation (NGO) named Feeding The Needy (FTN). Pasar Segar contributes fresh poultry, seafood and vegetables to FTN’s weekly distribution channels to the underprivileged, urban poor and marginalized communities.

Pasar Segar provides delivery services across the Klang Valley, Putrajaya and Cyberjaya, 6 days a week, from 4:30PM till 8:30PM and the platform will be expanding their reach over the next few months.

To find out more about Pasar Segar, kindly visit their website at or Facebook page at

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