Pomelo enters strategic partnership with ZALORA
Focus Malaysia 12 Sep 2018 14:34
Digital fashion brand Pomelo today announced that it has entered a strategic partnership with Asian fashion e-tailer ZALORA to expand its reach in Malaysia.
Recognising the ever-changing e-commerce landscape and the need to constantly appeal to tech-savvy consumers, Pomelo aims to provide a seamless omni-channel shopping experience to their customers. As a customer-centric brand, Pomelo identified the opportunity to launch on ZALORA to connect with more customers and engage with them through various channels. The partnership will also further strengthen Pomelo’s digital presence not only in Malaysia, but also across Southeast Asia.
“At Pomelo, we’re committed to creating a seamless and enjoyable experience for our customers, and we’re thrilled to partner with ZALORA who share similar values. We’re constantly exploring ways to reach the young fashion-conscious consumers and by partnering with ZALORA, we look forward to growing the Pomelo brand together. We’re also proud of our trend-led, affordable fashion and through this partnership we’re able to share our great assortment with more fashion fans,“ said David Jou, Pomelo CEO.
“As Asia’s Online Fashion Destination, ZALORA continues to deliver fashion brands across the region to our customers, and are proud to introduce more Asian-born names like Pomelo to our diverse portfolio. Coupled with our ZALORA Now initiative, consumers will be able to shop the latest high-street trends and have it delivered quickly to their doorstep,” said Kiriat Argenio, Associate Marketing Director.
Customers shopping on ZALORA can look forward to Pomelo’s signature weekly arrivals as well as seasonal collections such as Fall, Occasion Wear and Premium. Discover the brand’s evolving assortment featuring trendsetting accessories, swimwear, sustainable line and modest wear that suit every occasion and style. Additionally, enjoy an exclusive 20% discount on dresses at https://www.zalora.com.my/pomelo/ for one week only. Promotion ends Sunday, September 16.