Snippets
Shopee 9.9 orders triple from 2018
Focus Malaysia 11 Sep 2019 15:36

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concludes its most successful 9.9 Super Shopping Day to date. With the tremendous support from users, sellers, brands, and partners, Shopee registered its best-ever performance on 9 September, highlighted by:

  • 3 times the number of orders compared to 2018
  • ●At its peak, 187,606 items were sold in a minute
  • Over 113 million deals offered

Shopee’s popular in-app features continued to attract users over the entire 9.9 Super Shopping Day period. Users tuned in to Shopee Live every day to enjoy an upsized live streaming calendar, garnering 50 million views in total. In addition, Shopee’s collection of in-app games, including all-time favourites Goyang Shopee and Shopee Quiz were played millions of times.

Ian Ho, Regional Managing Director, Shopee said, “As the creator of 9.9 Super Shopping Day, we are proud to see our signature shopping event become a key date in our region’s online shopping calendar. Due to its continued growth and success, offline and online retailers as well as other online shopping sites have caught on with the 9.9 fever.”

“This year’s edition of 9.9 Super Shopping Day saw us exceeding all expectations as we capped off a truly memorable day on 9 September, hitting new milestones as more brands, sellers, and partners joined Shopee for its signature shopping event. We are thankful for their incredible support in giving the best to our consumers,” added Ho.

Shopee ignites worldwide excitement with Cristiano Ronaldo

Shopee enjoyed a successful start to its partnership with brand ambassador Cristiano Ronaldo. Cristiano Ronaldo’s first television commercial with Shopee is a global hit with 35 million views online to date, as the football icon’s Shopee Dance performance trended worldwide.

In addition, Shopee brought users and fans closer than ever to Cristiano Ronaldo with its live streaming feature, Shopee Live. On 28 August, Shopee Live brought all users to Italy for an exclusive live stream with Cristiano Ronaldo. The football icon tackled various questions from fans in the region and even delivered a special performance of the Shopee Dance. During the countdown to 9.9 Super Shopping Day on 8 September, Shopee users also enjoyed an exclusive broadcast of an interview with Cristiano Ronaldo on Shopee Live.

Shopee records best-ever 9.9 Super Shopping Day in Malaysia

In Malaysia, users enjoyed the largest collection of unbeatable promotions and non-stop entertainment on 9 September, including free shipping with a minimum spend of RM9.

Top-performing brands saw an average of 6,780x increase in traffic and 400x growth in sales compared to a usual day. Users also hunted for the best deals on their favourite brands and products, with the following trends observed:

  • Most Popular Brands: Mr DIY, Mydin, Nestle, Vivo, Vinda, Maybelline, Carlo Rino
  • Top Categories: Home & Living, Health & Beauty, Mobile & Accessories
  • Best-selling Items: Wireless earphones, sneakers, smartphones, pressure cooker, electric oven, bedding and towels, motor vehicle oil filter, MILO
  • Hottest Keywords: Blouse, burger, Playstation 4, MILO, iPhone

Ho concluded: “We are happy to kickstart the year-end shopping season with a successful 9.9 Super Shopping Day. This is just the beginning of the whole series of e-commerce year-end sale period. We are all prepared to serve and deliver even more value to our users, sellers, brands, and partners in the coming months while we introduce more superior features and offers that is not to be missed.”



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