Style
Ladies First
Evanna Ramly 
The flagship store carries the new Giordano Ladies range
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The Eighties were certainly a memorable decade for Hong Kong. The popularisation of the ubiquitous Walkman contributed to the rise of Cantopop culture, led by famous stars such as Leslie Cheung, Anita Mui and Alan Tam. At the same time, Jackie Chan, Chow Yun-fat and John Woo quickly became household names, having set new standards for TV and film with incredible acrobatic stunts and strong stories of intrigue and honour.

Under the British Nationality Act 1981, Hong Kong’s status as a crown colony changed effectively as all existing British colonies were renamed to dependent territories. Its economy shifted from manufacturing to sectors like foreign trade, logistics and communications as well as general, personal and community services, all of which grew rapidly.

For serial entrepreneur Jimmy Lai, 1981 bears great significance. That was the year he founded Giordano, which would go on to become one of the Asia Pacific region’s much-loved apparel retailers. Today, the Hong Kong-based company employs over 8,000 staff and operates over 2,400 stores in more than 30 territories worldwide.

 

Global style

The essence of Giordano is to provide relevant, essential and timeless fashion for all, by developing apparel for everyone regardless of ethnicity, nationality or culture – illustrating its motto of a World Without Strangers. Embodying contemporary lifestyle choices with simplicity in design and quality in substance, its stable of brands includes Giordano, Giordano Junior and now Giordano Ladies.

Giordano Ladies

In 1992, Giordano found a new home in the Malaysian market, where it was well received. Its latest milestone is the nation’s first flagship store in Bukit Bintang, the grand launch of which saw celebrities like Azura Zainal, Emma Tosh and Nigel Chin browsing its breezy essentials to the beat of an auspicious lion dance performance.

The aim is to further expand Giordano’s brands through its diverse selection of fashion lifestyle for men, women and children. Housing Giordano and Giordano Junior, the flagship store will also carry a fantastic new upmarket line for women, Giordano Ladies.

Classic is key at Giordano Ladies, where timeless basics reign supreme. Blurring the lines between lounge wear and work staples, expect clean and minimalist pieces with a twist. Sharply tailored culottes, sensual draped blouses, cosy cardigans and cool jackets are adorned with sophisticated pleats, soft frills, surprise layers and stripes of all widths.

The Giordano Team Family collection


Home is where the heart is

Then there is the Spring/Summer 2018 Collection, aptly named Home Sweet Home. Emphasising the uniqueness of family spirit, the exclusive range is a sartorial message of love with family-oriented stories that touch the heart.

Consider the emotive aesthetic of ‘Give Me Five’ – which represents five individual members of the family – and ‘Happiness’, depicted by a heart shape made by two hands to show the purity of joy. Meanwhile, ‘Home’ represents the importance of having a family. Simple yet powerful, the positive vibes here are hard to beat.

“We are constantly looking at evolving the Giordano brand, especially to a wider market reach, and with the Spring/Summer 2018 Team Family Collection, we look forward to tapping all walks of life who are looking into comfortable and trendy apparel like Giordano,” says Jennifer Mah, general manager of Giordano Malaysia. “Action is the fundamental key to all success, and this is ours.”

Focused on perfecting commitment to superior service and excellent quality, Mah believes the label’s fresh style accentuates and enhances an individual’s inner beauty through modern simplicity of clothing. “Giordano is a brand that has no centre, known for no national borders that can Think Global and Act Local, adapt to customer needs, wants and culture, but maintain a cosmopolitan, international and contemporary touch,” she adds.



This article first appeared in Focus Malaysia Issue 277.