Ee-Lian Enterprise, the leading Malaysian manufacturer of plastic household ware has today signed a strategic cooperation agreement with global specialty chemicals producer Milliken, to use Milliken’s energy-saving, UL certified Millad® NX™ 8000 clarifier additive.
The agreement means that Ee-Lian becomes the first Malaysian producer authorized to use the UL certified Green Label environmental accreditation on its products.
Speaking at a signing ceremony in Kuala Lumpur, Dato Teoh Han Chuan, Group Managing Director of SWS Capital Berhad cum Founder of Ee-Lian Enterprise (M) Sdn Bhd, commented, “We are really pleased with this new strategic partnership together with Milliken. Not only does it deliver improved efficiency and performance benefits to Ee-Lian’s production processes, but more importantly it fits with our sustainability and environmental strategy of adopting greener technologies that help reduce the impact of production on the environment.
“This development reflects our commitment to following the national government’s push to more environmentally friendly industry practices and to long term sustainable development, in which we strive to be an industry-leader here in Malaysia.”
According to reports, the Malaysian plastic market revenue is estimated at USD$3.3 billion (RM13.72 billion in 2017 and is expected to expand at a compounded annual growth rate of 5.27% during the period of 2018-2023.
“Elianware produces over 1,600 varieties of household plastic ware, which is sold both locally and overseas. This remains to be our key driver and we believe that the UL certification will be an added boost to our revenue stream, moving forward as consumers are confident of Elianware’s processes and commitment to better itself and the environment,” added Dato Teoh Han Chuan.
Ee-Lian Enterprise, a subsidiary of public listed company SWS Capital is well known for their fleet of plastic container products under the brand Elianware which covers food keeper containers, baskets, canisters, lunch box, multi-purpose racks, dustbins, toiletware, clothes pegs, hangers, bottles, dinnerware, serving trays, plastic gloves, chairs, stools, industrial pails and a plethora of other products which are essential to the daily lives of consumers.
By purchasing polypropylene resin, supplied by Malaysian polymer producer Lotte Chemical Titan, that uses Milliken’s Millad NX 8000 clarifying technology, Ee-Lian will also now be allowed to use the UL certified Green Label on its products.
Mr Ng Chon Fook, Technical Director, Lotte Chemical Titan commented, “This is a significant milestone for two of Malaysia’s leading enterprises. It underlines our credentials and combined commitment to providing more sustainable solutions to our customers here in Malaysia and around Asia.”
Founded in 1894, internationally recognized UL environmental laboratory, (a wholly owned subsidiary of Underwriters Laboratories) has more than 200 laboratories, testing and certification bodies worldwide, and its certification labels appear on more than 23 billion products. UL conducted more than 100 tests to evaluate and confirm the environmental and performance-related benefits of Millad NX 8000 in the production of high clarity and high quality polypropylene based products. Use of the clarifier can lower processing temperatures by almost 20%, which in turn reduces both energy-use and related CO2 emissions to deliver its proven eco-benefits.
Millad NX 8000 was originally validated by UL in 2013 and it is the first environmentally friendly plastic additive to achieve UL certification.
Millad NX 8000 for PP produces optical clarity comparable to that of glass-like polymers such as polycarbonate, crystal polystyrene, and acrylics. It also provides a fresher, cleaner, and brighter look to PP-based applications, appealing to consumer preferences. Applications for PP clarified with Millad NX 8000 include sports drink bottles, thermoformed cups and clamshells, detergent bottles, and closures.
Vincent Wang, Head of Asia Marketing and Communication, Milliken added, “The energy-saving benefits of Milliken's Millad® NX™ 8000 clarifier for polypropylene (PP) have long been known and documented, and we are seeing a growing number of producers of clarified polypropylene adopt it across Asia. The UL Green label and its environmental claim validation (ECV) brings significant benefits to both producers and household ware brand owners – it can enhance the corporate image of resin producers, provide competitive advantage and improve the value of downstream plastic product producers, and ultimately have a positive effect on consumers. We are absolutely delighted to partner with Ee-Lian and help them to be the first company in Malaysia to carry the UL Green Label accreditation.”