Enterprise
Making jeans production more sustainable
Sharina Ahmad | 19 Jul 2019 00:30
Do you know how much water it takes to make a pair of jeans? Around 6,814 litres to grow enough cotton to produce just one pair of regular blue jeans.

That’s more water than it takes to make a ton of cement or a barrel of beer and that’s just in terms of growing cotton.

When you take into account the dyeing process, as well as the machine wash, almost 37,786l of water are used.

To eliminate the use of water in the conventional denimtreatment process, Japan retail giant Fast Retailing Co Ltd, owner of the Uniqlo casual clothing chain, aims to create a more sustainable jeans innovation by introducing a new watersaving technique that reduces water usage by up to 99% for all its jeans starting in 2020

Download and read more in the latest issue of Focus Malaysia here:
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