Mainstream
Reinventing and re-engineering FAMA
V. Sanjugtha | 12 Jul 2019 00:30
The Federal Agricultural Marketing Authority (FAMA) is busy modernising and re-engineering its processes along the value chain as it strives to create better opportunities and higher income potential for farmers while producing better quality food at more affordable prices.

Tall order? Not for the new chairman, Ishak Ismail, at the helm. Determined to shed the traditional image of FAMA, he is revving its engines as he leverages on the sharing economy and Internet of Things to make farm-to-table produce at a fraction of the expected cost.

A popular figure in the property industry, he was appointed FAMA chairman last November, largely due to his extensive experience and expertise in marketing.

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