ESPL partners with eGG for eSports League
Focus Malaysia 08 Nov 2019 13:29

Esports Pro League (ESPL), the recently launched global esports tournament with emphasis on amateur gamer community, today announces that it is partnering eGG Network (“eGG”), Southeast Asia’s largest eSports TV channel, for its soon-to-be-launched esports tournament.

eGG is owned by Astro Malaysia Holdings Berhad (“Astro”) and broadcasts to eight countries in Southeast Asia and Australia where there are 100 million potential viewers, with more than two million active monthly viewers. The channel has over 2,000 hours of live eSports broadcast a year and hosts over 50 world-class and regional events.

ESPL, which was first announced in a Miami Esports Bar in early October, is a global tournament that will be launched in early 2020 across 16 countries, covering Asia, Europe, and the Americas.

ESPL targets amateur gamers who want to become professionals and is an integrated with an online ecosystem for tournaments, brands, publishers, teams and players with a focus on grassroot community engagement.

The partnership agreement is signed by ESPL chief executive officer Mr Michael Broda (“Michael”) while eGG Network is represented by Astro’s Head of Sports, Mr. Lee Choong Khay (“CK Lee”).

“ESports is global, esports is connecting all continents. Esports is for everyone, it’s not an elite sport. It is fast becoming the most popular sports ever”, Michael said.

“With our valued partners, EGG and Astro, we are connecting gamers across an extensive geography coverage. We are building a strong ground-up facility for the international esports ecosystem in this exciting phase of the esports industry.”, added Michael.

 “eGG Network is the leading esports platform in SEA with capabilities in content production and broadcasting on our channel that is available in 8 countries, on top of our strong engagement with gamers on our digital platform. With ESPL, more fans can catch the action and more gaming talents can be discovered”, added Lee.

ESPL is co-founded by Sedania Innovator Berhad (“Sedania”), a technology firm specialising in behavioural data, Australia-listed mobile game developer and publisher iCandy Interactive Ltd (“iCandy”) and Michael Broda.

The signing of the agreement was witnessed by Sedania Founder and Group Managing Director Datuk Azrin Mohd Noor (“Datuk Azrin”), ESPL Co-founder and President Lau Kin Wai, Axis Esports Sdn Bhd Founder Dato’ Ahmad Zaharul together with directors Syed Fakrurrozi Syed Agil and Muhamad Azli Said, eGG Network Edward Ng, Malaysia Digital Economy Corporation Chief Executive Officer Surina Shukri and Olympic Council of Malaysia president Datuk Seri Mohamad Norza Zakaria.

Datuk Azrin said eGG not only has the biggest eSports channel in the region but its strengths lie in its ability to narrate the stories from the games and also craft various documentaries related to the sport.

“We like the channel’s ability to reach out to gamers and viewers to tell stories that are compelling and inspirational as well as evoke interest for the sport,” he said.

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